Jaguar models
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Founded as the Swallow Sidecar Company in 1922, by two
motorcycle enthusiasts, William Lyons and William Walmsley, the
SS Jaguar name first appeared on a 2.5 litre saloon in 1935. The
Jaguar name was given to the entire company in 1945 when the SS
was dropped due to lack of popularity from WWII.
The distinctive "leaping Jaguar" mascotJaguar made its name in
the 1950s with a series of elegantly-styled sports cars and
luxury saloons. The company bought the Daimler Motor Company
(not to be confused with Daimler-Benz), in 1960 from Birmingham
Small Arms Company (BSA). From the late 1960s, Daimler was used
as a brand name for Jaguar's most luxurious saloons